The Transformation of Nikon?
Posted by David Chin on August 29th, 2007 in MiscellanyWe’ve heard it being said so many times that Nikon is dead (especially after the Nikon D2H fiasco), and Canon will continue to be the market leader in the digital SLR world.
It was speculated that with the limited funds Nikon has, what with it being a small company and all that, it will sooner or later be absorbed by a bigger corporation like Sony (at one time, it was even suggested that Microsoft might want to consider acquiring Nikon
)
Anyway, nothing is certain yet about Nikon’s future, but they have been furiously innovating and introducing new models that have done well in terms of sales for the past few years, and a forum thread discusses the changes, if any, that Corporate Nikon has undergone. In that thread, Bernie Ess makes a case for how the development cycles of digital cameras is far different than for analog cameras, while Jason Odell surmises that Nikon saw the benefit of focusing on lower to midrange DSLRs first in order to get enough funds to develop higher end models.